The Santa Slam

It happens every December. The holiday season brings with it hordes of online shoppers, and — despite having months to prepare — many websites aren’t able to keep up. Homepages are slow to load, images are missing, strange error messages pop up during checkout, and sites fail to respond entirely. The not-so-jolly result: lost sales.

Keynote Systems has measured the performance of top retail websites during the holiday period for the past several years. According to its studies, the average time required to complete a purchase gets longer and longer from Thanksgiving through December …

… Tipps zur Vorbeugung gibt Dylan Tweney auf Business2.0.