Newsletters are …

…“news you can use,“ not advertising you don’t need.

Customer, Product, Relationship, Company: David DeJeans Newsletter-Diamant ist eine sehr schöne Formel dafür, was guter Newsletter-Content ist.

If you call what you’re sending out a „newsletter“ you’re making two promises to your readers right off the bat:

First, that the publication will be a „letter,“ a brief, personalized communication that covers a variety of topics within the limits of as many words as will fit on a couple of sheets of paper. Long is wrong because it wastes readers’ time.

And second, that the content will be „news,“ information the readers will find novel and relevant. Your marketing materials are unlikely to be news to your customers, and if you use your newsletter merely to recycle your marketing messages you’re breaking your promise and your readers will stop reading. (iMakeNews)